Tuesday, December 15, 2009

Bootstrap, yes... Bootleg, no

I'll explain the crazy title in a minute. Someone told our kindly driver that we were bootleg for not having a storefront and I thought this might be a good time to explain our business model. You see, we don't operate a storefront for a variety of reasons with the main reason being the cost of operating a brick and mortar. Keeping our operating costs low gives us room to play with the same high-end ingredients that designer cupcake stores use (Valrhona chocolate, Madagascar Bourbon Vanilla, real chocolate sprinkles and chocolate flakes from France, European stlye butter, pure extracts and spices, organic produce, etc).

Still, I understand that our delivery-only model is not ideal for everyone so I'll continue to look for other ways to get our cupcakes out there. I must say that we have experimented with markets, neighborhood coffee shops and those haven't worked as well as we would have liked. Speaking of which, I went to make a delivery to Tilt, where we had our cupcakes and was greeted with a sign saying that they had closed :(


Tweets by @lenoxcupcakes

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